Target Audience Engagement:

Because BuilderUs is dealing with prospects in the UK, we will have to understand what their interests are and how to target our practice to suit their needs.

BuilderUs will get involved with the local community by attending festivals, business hotspots, and exhibitions. Demonstrating and interacting with clients physically will help attract their attention as well as word of mouth referrals to the local and international communities.

Building an SEO Optimized Website:

 Most importantly, we will ensure that these landing pages are quick to load otherwise users may disconnect from the BuilderUs website as well as making it mobile-friendly. Most of our prospects will be using search engines like Google to research their options, so search engine optimization, or SEO, is an important part of any digital recruitment strategy. SEO is the process of improving our website’s pages so that they show up in search results for specific keywords and phrases related to our industry or business.

Another way to increase our visibility in search engine results is with pay-per-click (PPC) advertising campaigns. This advertising model allows us to place ads in search engine results for specific keywords that match our prospect’s needs.

Effective Content Creation and Marketing:

One of the most significant transformations seen by digital’s influence on this industry is the fact that companies are no longer the sole gatekeepers or providers of the solution to the prospects’ needs.

Through online communities, mobile applications, and a wealth of web content, people now have wide access to a range of product or service-based insights. By creating targeted, value-driven branded content that offers prospects insight into relevant information about BuilderUs can grow and reach audiences, significantly. Most prospects use online platforms to search for gigs and projects and therefore adding click-to-call ads to our page available through Facebook and Google Ads (on mobile, desktop, and tablets) will enable easier calling for clients. This extension can also be added to any of our existing ads or BuilderUs will alternatively create call-only campaigns that will bid to drive calls to BuilderUs instead of just relying on clicks to our website.

Social Media Marketing:

It seems that everyone is on social media, posting images of their travels, family, and pets. Imagine the number of people that regularly check Facebook, Tik Tok, Instagram, and Twitter, etc. With BuilderUs, we will specifically aim at all these people, by targeting prospects in need of innovative solutions to attract customers and draw them into adopting our solution for their needs. However, to get companies to approach us, we will need to buy ads. With the right targeting and ads, however, we can get visitors to our site for a lower cost per visitor. For better results, we will need to be creative and share informative content.

Instagram, Snapchat, Tik Tok, Twitter, and Facebook ads are an excellent way to attract potential targets searching for a solution online, through our marketing efforts. BuilderUs will target them in a geographical location, locally, by age, gender, etc. according to our target audiences’ demographics and psychographics. These ads will show up on the news feeds of prospective targets who are very likely to be interested in our solution. These customers specifically targeted as clients will have high potential to convert as our new client due to targeting research.

AI-Powered Assistants and Messaging Apps:

Droves of businesses across the globe are using messaging apps including Facebook Messenger or WhatsApp to engage with prospects and spark up meaningful dialogues. For our industry, this trend presents a unique opportunity to hold personal conversations with our prospects or partners.

Influencer Marketing:

There’s a great opportunity for brands that work with respected industry influencers and thought-leaders. While working with influencers, our sales team will make sure we take the time to foster meaningful professional relationships that will benefit our brand on a long-term basis.

Direct Mail:

While this might seem outdated it is a great way to engage with potential clients when they subscribe to our site by emailing and postal mail. It will be a great opportunity to show off our competitive prices, any offers or discounts BuilderUs has run.

And it has been trailed and proved! One practice found that for every 5,000 postcards sent BuilderUs can receive an average of 35 phone calls and 7 new prospects, all at a very small effort of sending out an email/ postcard.